28Mall.com 1st Asia Influencers Carnival & Awards surpassed 10 Million views

Bernama Jul 19, 2018

KUALA LUMPUR, July 19 (Bernama) — The first Asia Influencers Carnival & Awards (AICA) 2018 in Malaysia presented by 28Mall.com was successfully hosted on 17 July at Sunway Resort Hotel with over 10 million views on live broadcast. AICA was created to recognize top and upcoming influencers or KOLs (Key Opinion Leaders) in Malaysia and China. Conference and dinner participants included guests from embassies, government, public listed companies, retailers and SMEs.

The Power Influencers Awards 2018 winners are:

Amber Chia, top model and Principal of Amber Chia Academy, Winnie K, singer and celeb, Ashley Wong, nicknamed Drift Princess, and Lin Yuanshan, top KOL from China with 2.3 million fans.

The Upcoming Influencer Award 2018 winner is Elvina Chua, beauty instagrammer.

Shoppers can joined the Carnival live broadcast by influencers on Facebook, Youtube, Instagram. Award winner Lin Yuanshan’s China live broadcast recorded a whopping 10 million views within 30 minutes.

“This is the power of influencers marketing, especially for business owners who wish to promote their products to China, or to target tourists from China coming to Malaysia to visit their shops or attractions,” exclaimed Fione Tan, 28Mall.com CEO & AICA Chairwoman. 28Mall.com KOL Live broadcast on-site visit to Ripley’s Believe it or Not! and BabaJia Restaurant in Genting also attained 20.3 Million views in China within hours!

2018 Influencers’ Choice Awards winners:

Anti-Aging Hair Dryer: Italy GAMA

Face Mask: Korea Wonjin Effect

Anti-aging Skincare: France L’Action

Healthy Instant Coffee: Malaysia Vites Black White Lovin Coffee

Anti-Radiation Device: France Fazup Anti-Radiation Phone Patch

The Awards gala dinner was co-located with Miss Talent International Competition (MTIC) final.

Shopping carnival discounts up to 75% is available on www.28Mall.com/blog/2018/07/11/asia-influencers-shopping-carnival-july-17

AICA Sponsors include: eOneNet.com, LivePicture, FlipLet, NanoWhite, SBS Print, TheDeliciousGroup, KyungJoo, DrNano Labcel and supported by MRCA, PIKOM, HKMBA and MDCC.

For brands wishing to launch KOL Influencer Marketing campaigns, they can contact www.AsiaInfluencers.com

28Mall.com is China + South East Asia cross border online shopping platform for 100% original items with up to 28% cashback points plus eHongBao system that rewards members for check-in, sharing and shopping.

It now houses over 300 top brands. 28Mall was cofounded by Asia Internet marketing Queen, Fione Tan with over 18 years eCommerce experience.

Source : e1Net Sdn Bhd
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Jason Lee
Tel: 03-2284 6418 / 6012-232 8878
Email: 28Mall@eOneNet.net

28Mall.com 1st Asia Influencers Carnival & Awards surpassed 10 Million views by Bernama
28Mall.com 1st Asia Influencers Carnival & Awards surpassed 10 Million views by Bernama
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What should brand consider when working with influencers

TechWire Asia Jul 18, 2018

INFLUENCER marketing has truly gone mainstream.

While it’s not a new marketing technique – celebrities and authoritative figures have long been used to promote brands – the rise of social media has given rise to a wider range of influencers.

The mass following of these influencers represents a fantastic opportunity for businesses to leverage them as a platform to expand reach, increase sales, and create trustworthy recommendations for your brand.

However, for businesses looking to explore influencer marketing, there are some vital points to be considered.

At the Asia Influencers Carnival and Awards (AICA) event held in Kuala Lumpur yesterday, Kenny Ong, MD of Universal Music, Malaysia, Singapore, and Indochina, shared his tips on what brands should consider when selecting an influencer.

Followers VS Fans

According to Ong, when it comes to choosing an influencer to work with your brand, you should look beyond the numbers. While an influencer may have a huge following, this doesn’t mean to say that they will bring value to you.

A brand should start by looking into the demographic makeup on an influencer’s following as well as their geographic origins.

For instance, a Malaysia-based brand might find an influencer with over 50,000 followers, without noticing that the majority of these are from other countries.

Likewise, if you’re a brand selling women’s products, you must check that the following of an influencer you wish to work with has a large female following.

“So followers doesn’t mean exposure because you need to understand the demographics,” said Ong.

Furthermore, when deciding on an influencer to work with, brands must remember that followers are different to fans, says Ong.

An influencer may have a prolific following but a large chunk of these may not be true fans who ultimately will be the ones who share the branded content and spend the money.

“The difference between followers and fans is money. Are your fans going to spend money on you?” says Ong.

Furthermore, we’re in an age where buying likes and follows is easier than ever before. This poses the question as to whether the influencer you choose has a following who are genuinely interested in the content or whether they are simply a bot. This are all vital things to consider.

Posting VS marketing

When deciding on an influencer, it is wise to take a look at what the potential social-media star is already posting, how they’re working with other brands, and the type of engagement they are getting.

According to Ong, you want someone who does more than simply upload a selfie with your product. The marketing component both before and after the post is key in keeping your following engaged.

“If you take Arianna Grande for example. Before she launches a single, you will see every three days we will have a new post about the song, one month before. And we will have a new post about the song every three days after the song comes out. That is marketing,” explained Ong.

“Many brands only focus on posting and not the marketing. If you’re going to work with influencers, please get them to help you plan marketing around their posts,” added Ong.

Influencers are different to ads

Before implementing an influencer-marketing strategy, it is important for brands to understand that influencers and ads cannot be treated in the same way.

“For advertisements, you can control, but for influencers it’s different. Because the thing with influencers is that they do things their way,” Ong told the audience.

An influencer’s authenticity is what the consumers of today crave. The influencers are the true content creation experts here. So brands who allow influencers the freedom to showcase their skills will ultimately get the best results.

It is, of course, important to provide some kind of guidelines about what you’re looking for in a campaign, otherwise, you may end up with something that is totally inconsistent with your brand.

However, if brands want full control over content, then influencer marketing is not the thing for them.

 

What should brand consider when working with influencers by TechWire Asia
What should brand consider when working with influencers by TechWire Asia

 

What should brand consider when working with influencers by TechWire Asia
What should brand consider when working with influencers by TechWire Asia

 

What should brand consider when working with influencers by TechWire Asia
What should brand consider when working with influencers by TechWire Asia

 

What should brand consider when working with influencers by TechWire Asia
What should brand consider when working with influencers by TechWire Asia

 

What should brand consider when working with influencers by TechWire Asia
What should brand consider when working with influencers by TechWire Asia
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亚洲网红购物嘉年华颁奖礼 谢丽萍郭纹霓获颁影响力奖

Asia Success Media Jul 19, 2018

28Mall主办的首届亚洲网红购物嘉年华及颁奖典礼,于7月17日在双威度假酒店举办,颁发“亚州最具影响力网红奖”予名模谢丽萍、歌手郭纹霓、网红飘逸公主Ashley Wong、Elvina Chua以及来自中国的林远山等.

当天环节之一为2018年中华才艺小姐国际大赛马来西亚区决赛,来自沙巴21岁的蔡抒妏夺得冠军,亚军及季军得主分别是来自槟城的孙艺绫与来自雪兰莪的王祖倪。当天中午也举办了一场分享会,数位网红分享如何从零到拥有百万粉丝。

 

亚洲网红购物嘉年华颁奖礼 谢丽萍郭纹霓获颁影响力奖
亚洲网红购物嘉年华颁奖礼 谢丽萍郭纹霓获颁影响力奖
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